Usability Lab Logo

Project Details

CLIENT:

Defense Health Acency

CREATIVE FIELDS:

Logo Design, Branding

SUMMARY:

The Defense Health Agency (DHA) created the Usability Lab to ensure that the web and mobile applications it produces are of a high quality standard and created based on usability testing and research.

The client wanted a minimalist style logo that would look great for print materials and web content. Throughout the creative development process, multiple logo concepts and color variations were presented and the client had many opportunities to provide their own feedback. The logo was also one of the first products tested in the Usability Lab.